SECOND CHANCE…MORE THAN A NAME
Many San Diego breweries make great beer. But, Second Chance does that and MORE! #HowWeSecondChance is a great example of a company doing the right thing in a BIG way.
Second Chance is not just our name. It’s an impassioned mission, and a declaration of independence. With regard to the first, years before we opened, Co-Founders, Marty, Virginia, and Curtis, started salvaging items that would one day have a Second Chance in the brewery. For example, when Marty’s Mom replaced the fence at her Serra Mesa home, Marty said, “Don’t throw that away! We can use it in the brewery.” When Marty and Curtis’s former employer closed one of its locations, they asked to salvage tabletops and booths that otherwise were dumpster-bound. All of these things and more have been restored, upcycled and are now the cozy decor you enjoy when you visit our Carmel Mountain Ranch Brewery & TapRoom and North Park Beer Lounge.
The fencewood from Marty’s childhood home are the baseboards in the Main TapRoom at the Brewery and the Bar Wall at the Lounge. Old tabletops were refinished, combined with discarded piping from brewery construction and are now the tables you and colleagues enjoy a beer on after a long days’ work. Our Brewery TapRoom Bar Wall is made from whiskey barrels that Lost Abbey aged Old Viscocity in. Marty used those same barrel’s rings to make the beautiful light fixtures hanging over the Brewery bar. Our Brewery TapRoom Bar Top was crafted from reclaimed wood, and our Tap Handles are made from naturally-fallen trees. Our Head Brewer, Craig, came up with a design to reuse grain bags and barrel staves as trash receptacles. You’ll see them throughout the TapRoom and Brewer’s Lounge. We do all this and so much more! In fact, when you visit us at both locations, look around, because between 50%-70%+ of everything you see is living its “Second Chance.”
Our passion for second chances extends beyond décor and operations, too. Our “giving Second Chances” charitable program is one of the most generous in San Diego. We work with non-profits like Second Chance Dog Rescue and Horses of Tir Na Nog, local organizations that save dogs and horses from kill situations and find them furever homes. We partner with Brewbies® to make our Brewbies® On My Mind Hibiscus Saison and donate a portion of annual sales to Keep-a-Breast Foundation™ . We put on an Annual Holiday Fundraiser for Breast Cancer Angels where we raise several thousands of dollars, with the help of our generous CMR community.
Want us to host your next fundraiser?! We do ~ 1 per month at both the Brewery and Lounge. If you believe your organization qualifies, because it gives people, things, or animals a “Second Chance,” complete this form, and we’ll get back to you!
To learn more about #HowWeSecondChance, visit our rotating, interactive Story-Photo Display in CMR, schedule a Tour at either location, or come to one of our monthly Fundraisers.
Last but certainly not least, Second Chance also is our Co-Founders’ desire to venture beyond their corporate worlds and be #indiebeer in one of the World’s most-decorated brewing cities. We are proud to be an independent craft brewery in San Diego, California. Thank you for supporting us and our brethren who work tirelessly everyday and fight to keep craft – and small businesses across this country- alive and thriving.